The Effect of Changes in Vat Rates, Income Level, and Lifestyle on Property Buying Interest at PT. Propernas Griya Utama Perumnas in Semarang City Among Generation Z
DOI:
https://doi.org/10.55606/ijemr.v5i2.792Keywords:
Generation Z, Income Level, Lifestyle, Property Purchase Interest, VAT Rate ChangesAbstract
This study aims to analyze the influence of changes in Value Added Tax (VAT) rates, income level, and lifestyle on property purchase intention among Generation Z in Semarang City. The research applies a quantitative approach using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4 as the analytical tool. The population consists of 380 home buyers from Perumnas housing units in Semarang City, with a sample of 123 respondents selected through convenience sampling. The results indicate that: (1) changes in VAT rates have a positive and significant effect on property purchase intention; (2) income level has a positive and significant effect on property purchase intention; and (3) lifestyle also has a positive and significant effect on property purchase intention. The R-Square value of 0.640 shows that the three independent variables collectively explain 64% of the variance in property purchase intention, while the remaining 36% is influenced by other factors outside the research model.
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