Influence Product And Quality Service to Income on Agent Brilink With Moderation System Distribution Profit

Study on BRILink Agents in Bone Bolango Regency

Authors

  • Mohamad Rendy Ismaii Universitas Negeri Gorontalo
  • Ayu Rakhma wuryandini Universitas Negeri Gorontalo
  • Victorson Taruh Universitas Negeri Gorontalo

DOI:

https://doi.org/10.55606/ijemr.v4i1.460

Keywords:

Product , Quality Services , Revenue , System Distribution Benefits , BRILink

Abstract

Study This aiming For analyze the influence of product and service quality on income at brilink agents moderating the profit sharing system study at brilink agents in bone bolango district. This study uses quantitative methods. Data were collected through questionnaires. Those selected as research samples based on the Propostionate stratified random sampling technique were carried out with dividing the population/strata proportionally and randomly. The sampling technique with Proportionate Stratified Random Sampling was carried out by collecting data on the number of BRILink agents in Bone Bolango Regency from each unit which was then determined by the number of samples needed for each unit using the Statistical Package for the Social Sciences (spss) The results of the study indicate that product and service quality have a positive effect on BRILink agent income. In addition, the profit sharing system has been shown to strengthen the influence of both variables on agent income.

References

[1] A. Chandra, H. Chandra, and T. Santoso, “The effect of service quality on customer loyalty with customer satisfaction at Serui Bag Store Makassar,” vol. 9, no. 2, 2021.

[2] T. Chandra, S. Chandra, and L. Hafni, “Service Quality, Consumer Satisfaction, and Consumer Loyalty: Theoretical Review,” Angewandte Chemie International Edition, vol. 6, no. 11, pp. 951–952, 2020.

[3] M. Gholami, A. A. Rahman, N. G. Md Nor, and F. F. Said, “Profit-Loss Sharing versus Interest-Based Contracts: A Systematic Review,” International Journal of Economics, Management and Accounting, vol. 29, no. 2, pp. 381–407, 2021.

[4] F. H. Giddings, “The Theory of Profit-Sharing,” vol. 1, no. 3, pp. 367–376, 1887. [Online]. Available: https://www.jstor.org/stable/1882764

[5] H. Ganefi, S. Hatikasari, and W. Wafiya, “Cooperation Agreement between BRI Bank and BRILink Agents in Empowering MSMEs,” Supremacy of Law: Journal of Legal Research, vol. 32, no. 1, pp. 60–73, 2023. [Online]. Available: https://doi.org/10.33369/jsh.32.1.60-73

[6] A. Hendrawan, A. Fauzi, and B. K. Fawzeea, “Effect of Service Quality and Company Image on Customer Loyalty with Customer Satisfaction as Intervening Variables,” International Journal of Research and Reviews, vol. 8, no. 8, pp. 196–202, 2021. [Online]. Available: https://doi.org/10.52403/ijrr.20210827

[7] L. Herlina, “Analysis of Service, Trust, and Public Satisfaction in Increasing Income Obtained by Brilink Agents,” 2021.

[8] H. Desyantama and S. Enzovani, “BRILink Marketing Strategy in Increasing Agent Income,” Journal of Islamic Economics and Finance Research, vol. 1, no. 3, pp. 290–299, 2023. [Online]. Available: https://doi.org/10.59059/jupiekes.v1i3.382

[9] B. Isnanto and S. H. Saputro, “Analysis of the Influence of Key Factors on Consumer Loyalty,” ISOQUANT: Journal of Economics, Management and Accounting, vol. 8, no. 1, pp. 64–78, 2024. [Online]. Available: https://doi.org/10.24269/iso.v8i1.2641

[10] V. Juliana, “The Influence of Product and Service Quality on BRIlink Agent Income in East Banjarmasin District,” 2024.

[11] B. Lincincia, K. Tinneke, and M. Tumbel, “The Influence of Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy on Customer Satisfaction,” Jurnal Productivity, vol. 3, no. 3, pp. 271–278, 2022.

[12] D. N. Madyaratri and A. L. Andjarwati, “The influence of corporate image and service quality with trust as a mediating variable,” vol. 9, pp. 1150–1162, 2021.

[13] D. Meliantari, Products and Brands (An Introduction), vol. 3, no. 1, CV. Eureka Media Aksara, 2023.

[14] W. Nugraha, A. Indrayanto, and L. Suwandari, “The Influence of Service Quality, Perceived Value Perception and Experience on Satisfaction Mediated by Trust,” Journal of Economics, Business and Accounting (JEBA), vol. 24, no. 1, pp. 47–58, 2022.

[15] Y. Nugraha, Y. Masnita, and K. Kurniawati, “The Role of Responsiveness Chatbot Artificial Intelligence in Forming Customer Satisfaction,” Journal of Management and Business Sriwijaya, vol. 20, no. 3, pp. 143–158, 2022. [Online]. Available: https://doi.org/10.29259/jmbs.v20i3.18528

[16] W. Pebriani and N. Busyra, “The Influence of Product Innovation on Consumer Purchase Interest in the New Normal Era,” EMT KITA Journal, vol. 7, no. 1, pp. 83–89, 2023. [Online]. Available: https://doi.org/10.35870/emt.v7i1.739

[17] M. I. Polapa, Z. Bokiu, and A. Lukum, “The Influence of Location and Product on BRILink Agent Income in Gorontalo Regency,” vol. 5, no. 2, pp. 132–144, 2024.

[18] I. A. Purnomo, “Brilink Marketing Strategy in an Effort to Attract Public Interest in West Tamberu Village,” vol. 07, no. 02, pp. 1–8, 2023.

[19] Y. Purwati, T. Ismawanto, and N. M. Khairiyah, “Analysis of the Implementation of BRILink Agent Development in Supporting the Community Economy,” Concept and Communication, no. 23, pp. 301–316, 2024. [Online]. Available: https://doi.org/10.15797/concom.2019..23.009

[20] M. Ridzwan, I. Purwanti, and A. Y. Wicaksono, “The Influence of Service Quality and Price on Transaction Decisions,” Journal of Communication Media, Economics, vol. 37, no. 1, pp. 57–67, 2021.

[21] I. Sasono et al., “The Impact of E-Service Quality and Satisfaction on Customer Loyalty,” Journal of Asian Finance, Economics and Business, vol. 8, no. 4, pp. 465–473, 2021. [Online]. Available: https://doi.org/10.13106/jafeb.2021.vol8.no4.0465

[22] T. Sisrahmayanti and M. Muslikh, “The Influence of Product Quality on Purchasing Decisions,” Journal of Business Management Focus, vol. 12, no. 1, pp. 54–65, 2022. [Online]. Available: https://doi.org/10.12928/fokus.v12i1.5802

[23] W. Sulistiyowati, Service Quality: Theory and Its Applications, 2018.

[24] A. Surya, M. R. Ekatama, C. Andestya, and P. Ak, “Marketing Strategies In Increasing BRILINK Income,” vol. 1, no. 1, pp. 34–38, 2023.

[25] S. Suyanti, “The Influence of Product and Service Quality on Brilink Agent Income in Palopo City,” IAIN Palopo, 2021.

[26] D. Yulianti and D. H. Suwiryo, “Analysis of BRILink Profit Sharing and Types of BRILink Agreements,” Competitive Accounting Journal, vol. 5, no. 3, pp. 260–269, 2022. [Online]. Available: https://doi.org/10.35446/akuntansikpetif.v5i3.1006

[27] S. Zaid and Patwayati, “Impact of Customer Experience and Customer Engagement on Satisfaction and Loyalty,” Journal of Asian Finance, Economics and Business, vol. 8, no. 4, pp. 983–992, 2021. [Online]. Available: https://doi.org/10.13106/jafeb.2021.vol8.no4.0983

[28] A. R. Wuryandin, N. Panigoro, A. Bito, and Y. R. D., “The Influence of Bystander Effect and Whistleblowing System on Fraud Prevention in Village Financial Management,” vol. 8, no. 02, pp. 336–350, 2024.

[29] Bank Rakyat Indonesia, BRILink Mobile, 2021. [Online]. Available: https://brilink.bri.co.id/index.php/produk-layanan/brilink-mobile

[30] M. Hayati, H. T. D. Doke, M. U. Djalo, and S. C. Pahrudin, Basic Accounting (An Introduction), Indonesian Science Media, 2020.

Downloads

Published

2025-06-11

How to Cite

Mohamad Rendy Ismaii, Ayu Rakhma wuryandini, & Victorson Taruh. (2025). Influence Product And Quality Service to Income on Agent Brilink With Moderation System Distribution Profit : Study on BRILink Agents in Bone Bolango Regency. International Journal of Economics and Management Research, 4(1), 624–631. https://doi.org/10.55606/ijemr.v4i1.460

Similar Articles

<< < 7 8 9 10 11 12 13 14 > >> 

You may also start an advanced similarity search for this article.