Strategy for SME Business Development at the SME Catering Academy Center in Bandung
DOI:
https://doi.org/10.55606/ijemr.v1i3.85Keywords:
Business, SMEs, Strategy, IE, and SWOT.Abstract
This study aims to formulate a SME business development strategy at the SME Catering Academy Center in Bandung City. The research was conducted with a descriptive-qualitative approach. Analysis techniques using internal-external situation analysis, merging using the IE matrix, and formulating strategies using SWOT A series of situational analyses of the business environment and incorporation using the IE matrix led to the understanding that Bandung City's SME Catering Academy is in the 2nd quadrant of the IE matrix, with recommendations for a general hold and maintenance strategy. While the SWOT analysis yielded several more specific strategic recommendations, namely improving corporate image in the eyes of consumers, strengthening digital capabilities, strengthening existing networks and adding new networks with various parties, increasing working capital for operational financing, expanding distribution, improving the quality of company human resources and employee development, expanding existing markets, carrying out production planning, and improving cost efficiency.
References
Aaker, D. A. (2011). Strategic Market Management. Ansoff HI New York. https://doi.org/978- 0-470-68975-2
Bharadwaj, A. S. (2000). A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation. MIS Quarterly. https://doi.org/10.2307/3250983
Bharadwaj, A. S., Bharadwaj, S. G., & Konsynski, B. R. (1999). Information Technology Effects on Firm Performance as Measured by Tobin’s q. Management Science. https://doi.org/10.1287/mnsc.45.7.1008
Bounfour, A. (2016). Digital Futures, Digital Transformation: From Lean Production to Acceluction. In Springer International Publishing.
Collings, D. G., & Mellahi, K. (2009). Strategic talent management: A review and research agenda. Human Resource Management Review. https://doi.org/10.1016/j.hrmr.2009.04.001
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
Govori, A. (2013). Factors affecting the growth and development of SMEs: Experiences from Kosovo. Mediterranean Journal of Social Sciences. https://doi.org/10.5901/mjss.2013.v4n9p701
GÜREL, E. (2017). Swot Analysis: A Theoretical Review. Journal of International Social Research. https://doi.org/10.17719/jisr.2017.1832
Jauhari, J. (2010). Upaya Pengembangan Usaha Kecil Menengah (UKM) dengan Memanfaatkan E-Commerce. Jurnal Sistem Informasi, 2(1), 159–168. https://doi.org/ISSN Online : 2355-4614
Lyver, M. J., & Lu, T. J. (2018). Sustaining Innovation Performance in SMEs: Exploring the Roles of Strategic Entrepreneurship and IT Capabilities. Sustainability (Switzerland). https://doi.org/10.3390/su10020442
Marti’ah, S. (2017). Kajian Analisis SWOT pada Industri Konveksi di Cipayung Bandung. JABE (Journal of Applied Business and Economic), 3(1). https://doi.org/10.30998/jabe.v3i1.1755
Mithas, S., Ramasubbu, N., & Sambamurthy, V. (2011). How Information Management Capability Influences Firm Performance. MIS Quarterly, 35(1), 137-A15. https://doi.org/10.2307/23043496
Parida, V., Oghazi, P., & Cedergren, S. (2016). A study of How ICT Capabilities can Influence Dynamic Capabilities. Journal of Enterprise Information Management, 29(2), 179–201. https://doi.org/10.1108/JEIM-07-2012-0039
Permana, E., Purnomo, M., Santoso, R., & Syamsurizal, S. (2021). Pengaruh Agilitas Strategis terhadap Sustainability Competitive Advantage melalui Aksi Kompetitif Bisnis Sicepat Express. AdBispreneur, 6(1). https://doi.org/10.24198/adbispreneur.v6i1.32584
Porter, M. E. (1996). What is Strategy? Harvard Business Review, 74(6), 61–78. https://doi.org/10.1098/rspb.2008.0355
Purnomo, M., Karneli, O., & Febrian, A. F. (2018). Entrepreneurial Marketing: Apa, Mengapa, dan Bagaimana? Jurnal Aplikasi Bisnis.
Qosasi, A., & Permana, E. (2017). Pemanfaatan Wadah Berbagi Pengetahuan untuk Membangun Brand Aura UmkmCatering AcademyDi Jakarta. Prosiding Seminar Nasional Ekonomi Dan Bisnis (SNEBIS), 1(1).
Rainey, D. L., & Rainey, D. L. (2012). Strategic management: Formulation and implementation. in Enterprise-Wide Strategic Management. https://doi.org/10.1017/cbo9780511805943.008
Rogers, A. (2017). Global Media Literacy in A Digital Age: Teaching Beyond Borders.
International Review of Education. https://doi.org/10.1007/s11159-016-9600-7 Sabherwal, R. (1999). The Relationship between Information System Planning Sophistication
and Information System Success: An Empirical Assessment. Decision Sciences. https://doi.org/10.1111/j.1540-5915.1999.tb01604.x
Sambamurthy, Bharadwaj, & Grover. (2003). Shaping Agility through Digital Options: Reconceptualizing the Role of Information Technology in Contemporary Firms. MIS Quarterly, 27(2), 237. https://doi.org/10.2307/30036530
Sudaryanto, Ragimun, & Wijayanti, R. R. (2014). Strategi Pemberdayaan UMKM Menghadapi Pasar Bebas Asean. Www.Kemenkeu.Go.Id, 1–32. http://www.perpustakaan.depkeu.go.id/FOLDERJURNAL/2014_kajian_pkem_Strategi Pemberdayaan UMKM.pdf.
Teece, D. J., Pisano, G., & Shuen, A. (2007). Management. Strategic Management Journal,. Teece, D. J., Pisano, G., & Shuen, A. (2009). Dynamic Capabilities and Strategic
Management. In Knowledge And Strategy. https://doi.org/10.1142/9789812796929_0004 Wang, F. (2020). Digital Marketing Capabilities in International Firms: A Relational Perspective. International Marketing Review. https://doi.org/10.1108/IMR-04-2018-0128 Westerman, G. (2016). Why Digital Transformation Needs a Heart. in MIT Sloan
Management Review. https://doi.org/10.7551/mitpress/11645.003.0019
Wiesböck, F., & Hess, T. (2018). Understanding the Capabilities for Digital Innovations from a Digital Technology Perspective. LMU Munich, Munich School of Management Institute for Information Systems and New Media.
Zulhijahyanti, H., Safira, K. A. A., Saputri, L. L., & Permana, E. (2021). Strategi Mempertahankan Usaha Pedagang Kaki Lima (PKL) di Masa Pandemi Covid19. Jurnal Ilmiah Ilmu Manajemen, 8(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
