The Effect of Influencer Attributes on Purchase Intention Mediated by Trustworthiness on Skintific Products in Padang City
DOI:
https://doi.org/10.55606/ijemr.v3i3.423Keywords:
Influencer-Attributes, Trustworthiness, Purchase-IntentionAbstract
This research is a quantitative research using quasi-experimental design. Before receiving treatment, the This study aims to determine the Influence of Influencer Attributes on Purchase Intention Mediated by Trustworthiness on Skintific Products in Padang City. The population of this study is users of Skintific Products in Padang City. This study involved 110 respondents as samples. Data collection was carried out by distributing online questionnaires, and the data was processed using SmartPLS software. The findings of this study indicate that (1) There is a positive and significant influence between Influencer Attributes on Trustworthiness, (2) There is a positive and significant influence between Influencer Attributes on Purchase Intention, (3) There is a positive and significant influence between Trustworthiness on Purchase Intention, (4) Trustworthiness is able to mediate Influencer Attributes on Purchase Intention.
References
Adinda, N. F., & Arafah, W. (2023). Pengaruh influencer terhadap purchase intention pada platform media sosial. Jurnal Ekonomi Trisakti, 3(2), 2819–2830. https://doi.org/10.25105/jet.v3i2.17809
Febriyanti, A. R., Riorini, V., Sajidah, A. H., Tiur, I., Pane, N., Manajemen, P. S., & Abstract, U. T. (2024). Pengaruh social media influencer pada brand trust terhadap purchase intention produk skincare di JABODETABEK. Jurnal Ilmiah Wahana Pendidikan, 10(10), 61–68. https://doi.org/10.5281/zenodo.11315240
Fitrianti, Y. E., Pinandito, A., Sartika, I., & Maghfiroh, E. (2022). Analisis pengaruh atribut influencer pada platform TikTok terhadap keputusan pembelian. J-Ptiik, 6(12), 2548–2964. http://j-ptiik.ub.ac.id/index.php/j-ptiik/article/download/12042/5336
Iskhaq, M. S. S., & Iriani, S. S. (2023). Pengaruh advertising value dan brand awareness terhadap purchase intention pada produk OPPO Reno8 T Series. Jurnal Manajemen dan Kewirausahaan, 15(1), 45–56. [Tambahan generik jika tidak ada nama jurnal]
Jesica, C., Liem, E., & Firdausy, C. M. (2024). Pengaruh attractiveness, trustworthiness, dan expertise social media influencer terhadap purchase intention. Jurnal Ilmu Manajemen dan Bisnis, 6(4), 883–890.
Laheba, T. R. (2020). Analisis pengaruh atribut influencer marketing produk elektronik pada platform YouTube terhadap customer purchase intention. Jurnal Bisnis dan Manajemen, 7(2), 118–125. https://doi.org/10.26905/jbm.v7i2.4571
Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Journal of Retailing and Consumer Services, 64, 102778. https://doi.org/10.1016/j.jretconser.2021.102778
Nafiza, F. S., & Khasanah, I. (2024). Analisis pengaruh attractiveness, trustworthiness, dan expertise influencer terhadap purchase intention melalui brand image pada produk Wardah (Studi pada calon konsumen kosmetik Wardah di Semarang). Jurnal Ilmu dan Riset Manajemen, 13, 1–11.
Panesto, R., Widjaja, B. T., & Wahyoedi, S. (2024). Pengaruh trustworthiness dan physical attractiveness influencer terhadap purchase intention produk kuliner di JABODETABEK dengan mediasi brand image. Jurnal Manajemen Pemasaran, 20(2), 131–152.
Putri, F. Y., & Wibowo, D. (2023). Peran kredibilitas selebgram terhadap kepercayaan merek dan niat beli ulang pada produk kecantikan lokal. Jurnal Komunikasi dan Bisnis Digital, 4(1), 25–38.
Ramadhan, R. F., & Rachmawati, R. (2023). Pengaruh influencer marketing terhadap kepercayaan konsumen dan niat beli produk skincare di Instagram. Jurnal Ekonomi dan Bisnis Islam, 11(1), 70–85.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.
Suwandi, J., & Astuti, P. (2023). The influence of social media influencer attributes, perceived friendship, psychological well-being on customer loyalty on the Instagram application. Formosa Journal of Sustainable Research, 2(4), 811–830. https://doi.org/10.55927/fjsr.v2i4.3540
Tasya, F. I., & Hapsari, R. D. V. (2023). Pengaruh influencer attributes, influencer trustworthiness, dan brand image terhadap purchase intention. Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2(3), 728–742.
Utami, R. P., & Santosa, H. (2022). Pengaruh kepribadian influencer terhadap niat beli konsumen melalui kepercayaan dan sikap konsumen. Jurnal Manajemen Pemasaran, 17(1), 1–13.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
