The Influence of E-Wom, Live Streaming, and Influencer Marketing on Repurchase Intention of Skincare in Tiktok Shop Through Brand Trust (Consumer Study) Skintific in Padang City)
DOI:
https://doi.org/10.55606/ijemr.v4i1.314Keywords:
E-Wom, Live Streaming, Influencer MarketingAbstract
The rapid growth of technology in the digital and information fields has triggered the rapid development of information via the internet. The presence of the internet has changed people's lifestyles, which were originally done manually or traditionally, to become fast and responsive online. In this era, technology brings progress to every user in doing interesting things so that it has a positive impact on its users. The internet will bring every user to have an account to access whatever they need.
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