Emotional Experience and Self-Identity as the Key in Mem-orable Tourism Experience of Cigeuntis Waterfall Tourism, Karawang Regency
DOI:
https://doi.org/10.55606/ijemr.v4i1.339Keywords:
Bibliometric Analysis, ESG Disclosure, Emerging Markets, Food and Beverage Industry, IndonesiaAbstract
The Covid-19 pandemic has had a significant impact on changes in the number of domestic tourists in Indone-sia. This study aims to analyze the influence of Emotional Experience and Self-Identity on Memorable Tourism Experience at Curug Cigeuntis, Karawang Regency. A quantitative method with a verification approach was applied, involving 160 respondents who filled out a questionnaire regarding emotional experience, Self- Identi-ty, and MTE. The collected data were analyzed using Structural Equation Modeling (SEM) using SmartPLS-3. The results showed that emotional experience has a significant positive effect on tourists' self-identity, which further contributes to increasing MTE. These findings indicate the importance of emotional experience and self-identity in creating an immersive tourism experience and increasing destination attractiveness, as well as contributing to the development of tourism marketing strategies in Karawang.
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