Business Model Analysis Design Using the Business Model Canvas (BMC) and SWOT Analysis at PT RKN Forge Indonesia
DOI:
https://doi.org/10.55606/ijemr.v5i2.797Keywords:
B2B, Business Model, Business Model Canvas, Qualitative Research, SWOTAbstract
This study maps the business model and strategic factors of PT RKN Forge Indonesia using the Business Model Canvas (BMC) and SWOT analysis through a qualitative case study method. Data was obtained from semi-structured cross-functional interviews, business process observations, and internal document reviews, then analyzed through thematic coding, mapped to nine BMC blocks, and summarized in a SWOT matrix. The results show that the company is B2B-oriented (industrial/OEM customers) with key value propositions of quality according to specifications, delivery accuracy, and standard compliance; key activities focus on production planning, quality control/traceability, and technical customer collaboration, with major costs influenced by steel and energy prices. The SWOT identifies strengths in manufacturing capabilities and quality systems, weaknesses in customer concentration and planning integration, opportunities from local content policies and digitalization, and threats from import competition, material regulations, and cost volatility. These findings form the basis for developing the OBP as a more adaptive annual plan based on BMC–SWOT.
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