The Effect of Work-Life Balance and Job Satisfaction on the Loyalty of Gen Z Employees in North Toraja Regency
DOI:
https://doi.org/10.55606/ijemr.v5i1.634Keywords:
Employee Loyalty, Gen-Z, Job Satisfaction, North Toraja, Work–Life BalanceAbstract
Demographic changes in today’s workforce show an increasing proportion of Generation Z employees, born between 1997 and 2012. Gen-Z employees value work-life balance, flexibility, and meaningful work, but are often perceived as less loyal due to their tendency to change jobs easily. They view work as non-essential, especially when it does not meet their expectations for job satisfaction. When their needs are unmet, they are more likely to seek new opportunities. In North Toraja, understanding the factors that influence Gen-Z loyalty is crucial for managing and retaining young talent. This study examines the impact of work-life balance and job satisfaction on the loyalty of Gen-Z employees in North Toraja Regency. A questionnaire was distributed to 100 Gen-Z employees in the region. Descriptive and verification analysis were used to analyze the data. The findings indicate that work-life balance does not significantly affect employee loyalty, while job satisfaction has a significant influence. Additionally, the simultaneous test shows that both work-life balance and job satisfaction together affect the loyalty of Gen-Z employees in North Toraja Regency.
References
Anifah, & Jhon. (2021). Faktor pengaruh kepuasan kerja dan loyalitas kerja. https://doi.org/10.31599/jki.v22i3.1231
Asyani, L. (2019). Pengaruh kepuasan kerja, lingkungan kerja, dan work-life balance terhadap loyalitas karyawan. Surabaya: Sinta 5.
Aura, R., & Hutahean, E. (2024). Pengaruh work-life balance terhadap kepuasan kerja pada generasi Z. Journal Of Sharia Economics Scholar (joSES).
Chairunissa, F. (2023, Desember 9). Generasi Z: Si kutu lompat minim loyalitas. Retrieved from Kumparan.com: https://kumparan.com/farasifa-coirunissa/generasi-z-si-kutu-lompat-minim-loyalitas-kerja-21iswOpcKLu
Deloitte. (2022). The Deloitte Global 2022 Gen Z and Millennial Survey. Deloitte Global.
Diyan, R. (2020). Pengaruh work life balance dan kepuasan kerja terhadap loyalitas karyawan pada PT. Titis Sampurna Inspection-IPT Consortium Duri Bengkalis.
Fitrah, H. (2022). Work-life balance, kepuasan kerja, dan loyalitas karyawan Gen-Z. Jurnal Manajemen dan Sistem Informasi.
Harjono. (2019). Manajemen sumberdaya manusia. Tangerang Selatan: UINPAM Press.
Jaharuddin, N., & Zainol. (2019). The impact of work-life balance on job engagement and turnover intention. The South East Asian Journal of Management, 13, 1-10. https://doi.org/10.21002/seam.v13i1.10912
Julindrastuti, D., & Karyadi, I. (2024). Pengaruh iklim organisasi dan kepuasan kerja terhadap kinerja karyawan. AL Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, 11(2), 1124-1239. https://doi.org/10.35931/aq.v18i2.3399
Kahpi, H. S. (2020). The role of organizational culture against employee loyalty in the manufacturing industry of musical instrument assembly. International Review of Management and Marketing.
Kose, E., & Mutiara, L. (2024). Pengaruh work-life balance terhadap kinerja karyawan perempuan generasi Z di Lubuk Linggau. Skripsi.
Larastrini, P., & Adnyani, I. (2019). Pengaruh kepuasan kerja, lingkungan kerja, dan work-life balance terhadap loyalitas karyawan. E-Jurnal Manajemen. https://doi.org/10.24843/EJMUNUD.2019.v08.i06.p14
Lever. (2022). Great Resignation: The state of internal mobility and employee retention report. 2022. Retrieved from Lever by Employ: https://www.lever.co/research/2022-internal-mobility-and-employee-retention-report/
Marsela, G., & Andika, P. (2024). Pengaruh work life balance terhadap loyalitas karyawan pada generasi Z di Kota Bandung. Bandung.
Marsela, G., & Sari, P. (2024). Pengaruh work-life balance terhadap loyalitas karyawan pada generasi Z di Kota Bandung.
Pheng, & Cuang. (2019). Work-life balance in construction. Singapore: E-book Springer Singapore. https://doi.org/10.1007/978-981-13-1918-1
Pratama, I. (2024). Peran gaya kepemimpinan servant, work-life balance, dan kepuasan kerja terhadap loyalitas karyawan: Perspektif social exchange theory. Equilibrium. Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi.
Reners, P., Harahap, P., & Sugiatri, R. (2024). Pengaruh kompensasi, pengembangan karir, dan work-life balance terhadap loyalitas karyawan dengan kepuasan kerja sebagai variabel intervening. Indonesia Journal of Social.
Ricki, A. (2023). Pengaruh kepuasan kerja terhadap loyalitas karyawan PT. Gulsti Ayu Bersaudara Lubuklinggau.
Rondonuwu, F. A., Rumawas, W., & Asaloei, S. (2018). Pengaruh work-life balance terhadap kepuasan kerja karyawan pada Hotel Sintesa Pinansula Manado. Jurnal Administrasi Bisnis, 7-10.
Santosa, E. T. (2015). Raising children in digital era. Jakarta: Elex Media Komputindo.
Situmorang, D., Hadi, A., Sinaga, E., & Sofian, M. (2025). Pengaruh kepuasan kerja, lingkungan kerja dan work life balance terhadap loyalitas karyawan pada KSP CU Mandiri Kota Tebing Tinggi. Al Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 29(48-64).
Titanicko, & Pangaribuan, C. H. (2025). Investigating the nexus of job satisfaction, transformational leadership, and employee loyalty on Gen-Z employees: Evidence from Jakarta. Advances in Social Humanities Research, 429-437. https://doi.org/10.46799/adv.v3i5.441
Waworuntu, E., Kainde, S., & Mandagi, D. (2022). Work-life balance, kepuasan kerja, dan kinerja di antara karyawan milenial dan Gen Z: Tinjauan sistematis.
Widiastuti, N. P., & Baihaki, A. H. (2023). Pengaruh work life balance dan kepuasan kerja terhadap loyalitas kerja karyawan di Dinas Sosial Kota Denpasar. Jurnal Ganec Swara, 17(2), 478-485. https://doi.org/10.35327/gara.v17i2.446
Yang, A., Adriyanti, D., & Fajar, Y. (2023). Faktor loyalitas karyawan generasi Z: Kepuasan kerja sebagai mediasi. Jurnal Manajemen Maranatha, 1-14. https://doi.org/10.28932/jmm.v23i1.7022
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
