Model Emotional Experience and Memorable Tourism Experience in Formation Word Of Mouth in Forest Tourism Mangrove Cilamaya
DOI:
https://doi.org/10.55606/ijemr.v4i1.320Keywords:
Emotional Experience, Memorable Tourism Experience, Word of Mouth, Mangrove Forest Tourism CilamayaAbstract
This research aims to analyze the influence of emotional experience and memorable tourism experience on word of mouth in Cilamaya Mangrove Forest Tourism. These three variables are important in promoting tourist destinations. Emotional refers to the response of tourists' feelings during the visit, memorable is related to an imprinted experience, while word of mouth is communication from word of mouth when tourists share their experiences with others.The study used a quantitative descriptive verification approach with purposive sampling method and the number of respondents was 150 people. Data processing is done using Structural Equation Modeling based on Partial Least Square. The results showed that emotional variables had an insignificant effect on word of mouth. This indicates that the emotional aspect alone is not strong enough to encourage tourists to share their experiences. In contrast, memorable experiences are proven to have a significant influence on word of mouth. This means that the deeper the impression left by the destination, the more likely tourists are to share it with others. The implication of this finding is that it is important for destination managers to create memorable experiences through improved facilities, educational activities, and good service to strengthen promotion from tourists to tourists on an ongoing basis.
Keywords: E, ,
References
[1] R. Adolph, "Pengaruh Psychological Factors Memorable Tourism Experience Terhadap Revisit Intention (Studi Pada Wisatawan Goa Jatijajar)," 2012, pp. 1–23.
[2] R. Anggraini, Yellys, and D. Aliandrina, "Pengaruh Perceived Value Dan Trust Terhadap Revisit Intention Dengan Word of Mouth Sebagai Mediasi Di Desa Wisata Kampung Tua Bakau Serip Batam," Media Wisata, vol. 22, no. 1, pp. 87–106, 2024, doi: 10.36276/mws.v22i1.643.
[3] X. Chen, Z. F. Cheng, and G. B. Kim, "Make it memorable: Tourism experience, fun, recommendation and revisit intentions of Chinese outbound tourists," Sustainability (Switzerland), vol. 12, no. 5, pp. 1–24, 2020, doi: 10.3390/su12051904.
[4] D. D. Purba, D. Damanik, and E. Purba, "Faktor - Faktor Yang Mempengaruhi Belanja Modal Di Kabupaten Simalungun," Jurnal Ekuilnomi, vol. 3, no. 2, pp. 115–126, 2021, doi: 10.36985/ekuilnomi.v3i2.262.
[5] T. E-wom and D. Bambu, "Pengaruh Memorable Tourist Experience terhadap E-WOM, Travel Motivation, dan Perceived Value untuk Melakukan Revisit Intention," vol. 9, pp. 3815–3830, 2024.
[6] Y. Fernando, D. Gede, N. Byomantara, and P. S. Laksana, "Perceptions of Polish Tourist on the Quality of Service of Airport Representative Panorama," 2024, doi: 10.52352/jtrue.v3i1.1495.
[7] Y. Firmansyah, "Pengembangan Potensi Pariwisata Desa Sukakerta Menjadi Wisata Bahari," Prosiding Konferensi Nasional, pp. 1652–1657, 2021. [Online]. Available: http://journal.ubpkarawang.ac.id/index.php/ProsidingKNPP/article/download/1701/1318
[8] H. Hermawan, "Improving the Eco-Tourism Experience With Guiding Services and CHSE," Jurnal Pariwisata, vol. 9, no. 1, pp. 64–78, 2022, doi: 10.31294/par.v9i1.12180.
[9] J. Tanjung, "Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan melalui Kepuasan Kerja pada Kantor Pusat PT. Perkebunan Nusantara IV Medan," 2022, pp. 1–42.
[10] C. Krisna Agung, C. Savitri, and S. P. Faddila, "Penerapan Strategi Digital Marketing pada UMKM Roti Bakar Family Cabang Puseur Jaya Karawang," Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, vol. 6, no. 9, pp. 5433–5450, 2024, doi: 10.47467/alkharaj.v6i9.2449.
[11] T. S. Maulani and M. H. Prasetyo, "Jurnal Manajemen dan Bisnis: Performa Volume XV Nomor," vol. XV, pp. 192–206, Sept. 2020. [Online]. Available: www.goodnewsfromindonesia.id
[12] M. A. Moliner-Tena, D. Monferrer-Tirado, M. Estrada-Guillen, and L. Vidal-Meliá, "Memorable customer experiences and autobiographical memories: From service experience to word of mouth," Journal of Retailing and Consumer Services, vol. 72, Feb. 2023, doi: 10.1016/j.jretconser.2023.103290.
[13] N. Nandang, "Analisis Fungsi Manajerial Dalam Pengembangkan Pariwisata Berkelanjutan Desa Mekar Buana-Karawang," Eqien - Jurnal Ekonomi Dan Bisnis, vol. 13, no. 01, pp. 63–76, 2024, doi: 10.34308/eqien.v13i01.1695.
[14] A. Nanggong and A. Mohammad, "The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image," Diponegoro International Journal of Business, vol. 3, no. 2, pp. 68–79, 2020, doi: 10.14710/dijb.3.2.2020.68-79.
[15] S. Nieves-Pavón, N. López-Mosquera, and H. Jiménez-Naranjo, "The role emotions play in loyalty and WOM intention in a Smart Tourism Destination Management," Cities, vol. 145, Oct. 2023, doi: 10.1016/j.cities.2023.104681.
[16] I. Nurul Ulfaida, C. Savitri, S. Pramudita Faddila, P. Studi Manajemen, F. Ekonomi dan Bisnis, and U. Buana Perjuangan Karawang, "The Influence Of Online Customer Review And Store Rating On Interest In Purchasing Whitelab Products In Tokopedia Marketplace," Management Studies and Entrepreneurship Journal, vol. 4, no. 5, pp. 5743–5755, 2023. [Online]. Available: http://journal.yrpipku.com/index.php/msej
[17] T. B. Putri, C. Savitri, and S. P. Faddila, "Pengaruh Konten Pemasaran dan E-WOM pada Media Sosial Tiktok Shop terhadap Keputusan Pembelian Generasi Z di Kabupaten Karawang," Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, vol. 6, no. 2, pp. 2442–2454, 2023, doi: 10.47467/alkharaj.v6i2.5305.
[18] S. M. Rasoolimanesh, S. Seyfi, C. M. Hall, and P. Hatamifar, "Understanding memorable tourism experiences and behavioural intentions of heritage tourists," Journal of Destination Marketing and Management, vol. 21, May 2021, doi: 10.1016/j.jdmm.2021.100621.
[19] N. Reonald and D. I. Aprianti, "Advertising Exposure, Word of Mouth, and Generation Z Consumer Loyalty in Online Marketplace: The Mediating Influence of Brand Awareness," Khazanah Sosial, vol. 6, no. 2, pp. 249–259, 2024, doi: 10.15575/ks.v6i2.34160.
[20] R. Retnosary, "Manfaat Wisata Tugu Kebulatan Proklamasi Di Rengasdengklok Karawang Bagi Masyarakat Lokal Sebagai Peluang Usaha Untuk Meningkatkan Taraf Hidup Sebagai Pedagang Kecil," 2015, vol. 4, p. 6.
[21] C. Savitri and M. Maemunah, "Brand Switching Model Against Consumer Dissatisfaction on the Shopee Marketplace to Other Marketplaces," Jurnal Manajemen Industri Dan Logistik (JMIL), vol. 5, no. 2, pp. 171–180, 2021. [Online]. Available: http://dx.doi.org/10.30988/jmil.v5i2.1153171
[22] L. Schoner-Schatz, V. Hofmann, and N. E. Stokburger-Sauer, "Komunikasi dan emosi media sosial destinasi: Investigasi niat kunjungan, promosi dari mulut ke mulut, dan ekspresi wajah wisatawan," Jurnal Pemasaran & Manajemen Destinasi, vol. 22, Sept. 2021.
[23] E. Sianturi, E. S. Rini, and R. H. Harahap, "Effect of Emotional Branding, Emotional Experience, and Brand Love on Repurchase Intention Through Electronic Word of Mouth as Intervening Variable on Millennial Generation Consumer of Kopi Kenangan at Sun Plaza, Medan City," International Journal of Research and Review, vol. 9, no. 6, pp. 345–351, 2022, doi: 10.52403/ijrr.20220636.
[24] L. Skavronskaya, B. Moyle, and N. Scott, "The Experience of Novelty and the Novelty of Experience," Frontiers in Psychology, vol. 11, Feb. 2020, doi: 10.3389/fpsyg.2020.00322.
[25] A. V. Tiwari, N. Bajpai, and P. K. Pandey, "The role of human emotions in memorable tourism experience and revisit intention," Tourism and Management Studies, vol. 19, no. 1, pp. 15–27, 2023, doi: 10.18089/tms.2023.190102.
[26] D. I. Tokopedia, "Analisis pengaruh online customer review dan rating terhadap minat beli produk elektronik di tokopedia," vol. 2, no. 1, 2021.
[27] N. W. Utami, S. Sherviana, I. Istijanto, and B. R. Yudianto, "Pengaruh Emosi Wisatawan terhadap Citra Kognitif dan Afektif dalam Wisata Yoga di Bali," Kajian Branding Indonesia, vol. 2, no. 2, pp. 201–229, 2020, doi: 10.21632/kbi.2.2.201-229.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
