The Effect of Business Location and Marketing Strategy on The Success of Barbershop Business in Male Zone Jl. SM Raja Simpang Mangga
DOI:
https://doi.org/10.55606/ijemr.v4i1.309Keywords:
Business-Location, Marketing-Strategy, Business-SuccessAbstract
This study aims to determine the effect of business location, marketing strategy, on business success. The object of this study is Barbershop in Male Zone jl. SM Raja Simpang Mangga. The sampling technique uses nonprobality sample. Data collection techniques use questionnaires and documentation and data analysis tools use multiple linear regression analysis. The data analysis technique used is the f test and t test at a significance level of alpha 0.05. The hypothesis test shows the results of the influence of business capital on business success with a t value of 5.431 at a significance level of 1.672, the influence of entrepreneurial ability on business success with a t value of 8.004 at a significance level of 1.672. Thus, the hypothesis in this study shows that business location and marketing strategy simultaneously have a significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga, entrepreneurial ability has a partial positive and significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga.
References
Arikunto, Suharsimi. 2010. Research procedures: a practical approach. Jakarta: Rieni CiptaDaulay,
Assauri (2014:168). The influence of entrepreneurial spirit and entrepreneurial competence on business success (Doctoral dissertation, Indonesian Computer University)
Budiono, A. (2020). Pengaruh kualitas pelayanan, harga, promosi, dan citra merek terhadap kepuasan pelanggan. Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi, 17(2), 1–15. https://doi.org/10.25134/equi.v17i02.2664
Dewi, M. (2019). "Factors Influencing the Success of Micro Businesses in Indonesia" in Journal of Economics and Business, 10(3), 211-225.
Griffin, R. W. (2019). Fundamentals of Management. Cengage Learning.
Griffin, R. W. (2019). Management: Principles and practices (12th ed.). Cengage Learning.
Hasan, S. (2017). Metodologi penelitian kuantitatif. Alfabeta.
Ifrina Nuritha, Saiful Bukhori, and Windi Eka Yulia Retnani. 2013. Identification of the Influence of Business Location on the Level of Success of Franchise Minimarket Businesses in Jember Regency Using Geographic Information Systems. JOURNAL OF SAINSTEK UNEJ 2013, I (1): 825-835
Kotler, P. (2009). Principles of marketing (13th ed.). Pearson Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Porter, M.E. (2018). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Prasetyo, D., & Rahayu, S. (2021). "Digital Marketing Strategy and Its Impact on MSME Performance" in Journal of Creative Economy, 7(1), 45-60.
Riduwan. 2012. Measurement Scale of Research Variables. Bandung: Alfabeta
Rina Wahyuni, Frida Ramadini. “Self-Efficacy and Motivation for Business Success in Photocopying and Office Stationery Business in Panyabungan District, Mandailing Natal Regency”. Page 3
Santoso, B. (2020). "Analysis of the Influence of Business Location on the Success of MSME Businesses" in Journal of Business Management, 15(2), 123-135.
Sugiyono. 2012. Qualitative quantitative research methods and R&D. Bandung: Alfabeta
Suryana. 2003. Entrepreneurship. Jakarta: Salemba Empat.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
