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  • Analyzing Consumer Attitudes Toward Product Attributes of Kasturi Orange Syrup Using the Fishbein Multi-Attribute Model A Case Study of Kasturea

    Dea Anisa br Bukit,  IPB University,  Indonesia
    Chindy Vepayosa Sitepu,  IPB University,  Indonesia
    Nazwa Helva,  IPB University,  Indonesia
    Najwa Inayah,  IPB University,  Indonesia
    Aryu Saraswati Prajnaparamita,  IPB University,  Indonesia
    Muhammad Sukma,  IPB University,  Indonesia
    821-829
    2026-03-18
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E-ISSN .: 2830-2508 :.
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International Journal of Economics and Management Research

International Forum of Researchers and Lecturers
Jalan Watunganten 1 No 1-6, Batursari, Mranggen Kab. Demak Jawa Tengah, Indonesia 59567
Email : info@ifrel.org

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