Strategy for Developing Man-Made Tourism Destinations Based on Culinary Tourism in Dusun Semilir, Semarang, Indonesia
DOI:
https://doi.org/10.55606/ijemr.v5i2.771Keywords:
Community Empowerment, Educational Tourism, Sustainable Tourism, Traditional Culinary Touris, Village TourismAbstract
Tourism development based on educational tourism and traditional culinary potential has emerged as an alternative strategy to enhance destination competitiveness while empowering the local community’s economy. This study aims to identify sustainable tourism development strategies based on educational tourism and traditional culinary potential in the Semilir Hamlet area of Semarang that provide optimal benefits for the local community. This research employed a qualitative descriptive approach. Data were collected through surveys involving 45 respondents, in-depth interviews with 12 key informants, field observations conducted over three months, and documentation studies. The results indicate that Semilir Hamlet has significant potential for developing educational tourism attractions based on agriculture, animal husbandry, culture, and environmental activities. In addition, traditional culinary products such as Semarang spring rolls, wingko babat, and milkfish presto demonstrate a high level of readiness to become flagship products. The comprehensive development strategy includes strengthening educational attractions through thematic tour programs and hands-on activities; innovating traditional culinary products with modern touches without diminishing authenticity; improving hygiene and hospitality standards; developing supporting infrastructure; strengthening local institutions through Pokdarwis and BUMDes; implementing the pentahelix collaboration model; and conducting integrated digital promotion through social media and culinary festivals. This study provides practical recommendations for the development of educational and culinary tourism destinations in Semilir Hamlet and may serve as a replicable model for similar tourism areas in Indonesia.
References
Antara, I. (2022). Eksistensi dalam globalisasi: Peran wisata kuliner dalam pengembangan pariwisata berkelanjutan di Sanur. Journal of Tourism and Interdisciplinary Studies, 2(1). https://doi.org/10.51713/jotis.v2i1.64
Antara, I., & Trimandala, N. (2023). Potensi kuliner tradisional Bali sebagai daya tarik wisata kuliner di Sanur. Jurnal Manajemen Perhotelan dan Pariwisata, 6(1). https://doi.org/10.23887/jmpp.v6i1.57649
Bagaihing, M., Conterius, A., & Engge, P. (2025). Efektivitas media informasi dalam pengembangan wisata kuliner di Kota Kupang. Jurnal Ilmiah Pariwisata, 30(1). https://doi.org/10.30647/jip.v30i1.1839
Dadang, F., & Saraswati, S. (2025). Strategi pengembangan wisata terasering Panyaweuyan berbasis agro-eco tourism. Bandung Conference Series: Urban & Regional Planning, 5(2). https://doi.org/10.29313/bcsurp.v5i2.21301
Daniati, H., Maulina, L., Kuswandi, D., Nugraha, S., & Rosiana, E. (2022). Potensi pengembangan wisata edukasi berbasis community based tourism di Desa Wisata Ngargoretno. Tourism Scientific Journal, 7(2). https://doi.org/10.32659/tsj.v7i2.117
Dewi, I. K., Putra, D. T., Purwanto, A. D. R., Firdaus, R. F., & Mistriani, N. (2025). iGREEN-RISK management: Integrated risk management model for sustainable green tourism at Sukomakmur Agrotourism Magelang. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi), 12(3), 1388–1398. https://doi.org/10.35794/jmbi.v12i3.6449
Evrianti, H., Risnawati, R., Natsir, S., Farid, F., Fera, F., Lamusa, F., Fadjar, A., Zainuddin, F., Husnah, H., & Wirastuti, W. (2023). Identifikasi dan pengembangan diversifikasi produk kuliner tradisional di Desa Wisata Towale, Kabupaten Donggala, Sulawesi Tengah. Sasambo: Jurnal Abdimas (Journal of Community Service), 5(4), 744–750. https://doi.org/10.36312/sasambo.v5i4.1410
Falahi, A., & Tukimin, T. (2023). Pengembangan wisata kuliner tradisional Pasar Kamu sebagai alternatif peningkatan perekonomian masyarakat desa. Jurnal Ilmu Manajemen dan Kewirausahaan (JIMK), 4(2). https://doi.org/10.32696/jimk.v4i2.4213
Kiswantoro, A., & Susanto, D. (2021). Strategi pengembangan Desa Wonokriti sebagai desa wisata edelweis di kawasan Taman Nasional Bromo Tengger Semeru. Journal of Tourism and Economic, 4(2). https://doi.org/10.36594/jtec.v4i2.122
Kusuma, I., Putra, D. T., & Mistriani, N. (2026). Pendampingan partisipatif manajemen risiko terpadu (iGreen-Risk Management) dalam pengembangan pariwisata hijau agrowisata Desa Sukomakmur, Kabupaten Magelang. Jurnal Medika: Medika, 5(1). https://doi.org/10.31004/65pzjk51
Marpaung, A., Putri, S., Harahap, A., Rachma, Y., & Sadewo, M. (2025). Strategi manajemen pengembangan ekowisata di Kawasan Sikabung-Kabung: Langkah awal menuju desa wisata mandiri. Jurnal Abdimas Madani dan Lestari (JAMALI), 7(1). https://doi.org/10.20885/jamali.vol7.iss1.art16
Nurfadilah, N., Mustakim, M., Auliansyah, A., Taru, P., & Amin, M. (2023). Strategi komunikasi dalam pengembangan wisata edukasi laut bagi wisatawan remaja di Pulau Malahing Kota Bontang. Lok Seva: Journal of Contemporary Community Service, 2(1). https://doi.org/10.35308/lokseva.v2i1.7390
Putra, D. T., & Intiar, S. (2025). Kampoeng Djadhoel, laboratorium hidup: Eksplorasi ekologi dan etika wisata. Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan, 4(2), 222–240. https://doi.org/10.55606/jempper.v4i2.4076
Putra, D. T., Dewi, I. K., Oktaviana, C. R., Akila, T., & Mistriani, N. (2026). Umbrella branding: The key to creative economy sustainability. Journal of Tourism Economics and Policy, 6(1). https://doi.org/10.38142/jtep.v6i1.1663
Putri, F. C., & Winata, D. (2024). Pengembangan potensi edu wisata Lontar Sewu melalui media sosial TikTok. The Commercium, 9(1), 178–187. https://doi.org/10.26740/tc.v9i1.64653
Risyanti, Y., Marhendi, M., Trenggono, T., & Helyanan, P. (2025). Pengembangan potensi ekowisata berbasis kearifan lokal di Kawasan Hutan Mangrove Tapak Kota Semarang. Jurnal Visi Manajemen, 11(1). https://doi.org/10.56910/jvm.v11i1.514
Rohma, N. (2024). Wisata budaya dan kuliner pasar keramat Pacet di media sosial. Dimensia: Jurnal Kajian Sosiologi, 13(1). https://doi.org/10.21831/dimensia.v13i1.67867
Rubiyatno, R., Diva, M., & Pranatasari, F. (2022). Analisis potensi wisata Tegal Balong dalam penentuan strategi pengembangan pariwisata berkelanjutan. Jurnal Pariwisata, 9(2). https://doi.org/10.31294/par.v9i2.12086
Safitri, L., & Nafi’ah, B. (2025). Kolaborasi model pentahelix: Studi kasus pada pengembangan desa wisata berbasis edukasi di Desa Doudo Kecamatan Panceng Kabupaten Gresik. Reslaj: Religion Education Social Laa Roiba Journal, 7(9). https://doi.org/10.47467/reslaj.v7i9.9137
Sumastuti, E., Prabowo, H., & Violinda, Q. (2021). Pengembangan wisata Kota Semarang. Jurnal Kepariwisataan dan Hospitalitas, 12(1). https://doi.org/10.31294/khi.v12i1.8889
Tinus, A., Indrianto, L., Taruno, T., & Kristanti, D. (2024). Pengembangan wisata kuliner di Kota Semarang. Jurnal Cahaya Mandalika, 5(1). https://doi.org/10.36312/jcm.v5i1.2633
Watoni, A., Mahsun, M., & Suteja, I. (2023). Pengembangan potensi wisata budaya di Dusun Sembagek Desa Sukadana Kecamatan Bayan. Journal of Responsible Tourism, 3(1). https://doi.org/10.47492/jrt.v3i1.2725
Windiani, W., Rahadiantino, L., Savitri, E., & Susilowati, E. (2022). Peran modal sosial dalam pengembangan wisata berkelanjutan: Studi kasus di Kawasan Wisata Lumbung Stroberi–Kota Batu. Jurnal Sosial Humaniora, 15(2). https://doi.org/10.12962/j24433527.v0i0.15166
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
