Digital Tranformation of MSMEs and Its Implications for Economic Resilience: A Qualitative Study Using NVivo
DOI:
https://doi.org/10.55606/ijemr.v4i3.689Keywords:
Digital Transformation, Economic Resilience, MSMEs, NVivo Thematic Analysis, Qualitative StudyAbstract
This study explores the role of digital transformation in strengthening the economic resilience of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Despite their significant contribution to employment and GDP, MSMEs face uneven progress in adopting digital technologies due to limited literacy, inadequate infrastructure, and financial constraints. Employing a qualitative design, the research draws on in-depth interviews with four key stakeholders—Kominfo, Kemenkop UKM, the UMKM Association, and an economic analyst—and analyzes the data using NVivo 12 Plus through thematic coding, matrix queries, cluster analysis, and concept mapping. The findings highlight five major themes: (1) digital capacity building through literacy, training, and mentoring; (2) infrastructure readiness and accessibility, revealing disparities between urban and rural regions; (3) ecosystem integration and market access, emphasizing collaboration with e-commerce platforms; (4) financing challenges related to capital limitations, literacy gaps, and credit access; and (5) innovation and economic impact, demonstrating productivity gains, efficiency improvements, and market expansion. Cross-case and cluster analyses reveal complementary stakeholder roles, while concept mapping shows that digital innovation emerges from the synergy of capacity, infrastructure, ecosystem, and financing. The study concludes that MSME digitalization is a multi-layered process that enhances resilience by improving adaptability, productivity, and market reach, offering strategic insights for inclusive and sustainable policy frameworks.
References
Aditya, R., & Rusdianto, R. Y. (2023). Penerapan digital marketing sebagai strategi pemasaran UMKM. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI), 2(2). https://doi.org/10.55606/jppmi.v2j2.386
Anastasya, A. (2023). Data UMKM, jumlah dan pertumbuhan usaha mikro, kecil, dan menengah di Indonesia. Ukmindonesia.id. https://ukmindonesia.id/baca-deskripsi-posts/data-umkm-jumlah-dan-pertumbuhan-usaha-mikro-kecil-dan-menengah-di-indonesia
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471–482.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Briguglio, L. (2022). Economic growth of small developing states—A literature review (IEO Background Paper No. BP/22-01/12). International Monetary Fund.
Fatihah, N. S. A., Mahmud, M., & Panigoro, N. (2024). Pengaruh penerapan digital payment dan digital marketing terhadap peningkatan pendapatan usaha mikro kecil dan menengah (studi pada UMKM binaan Bank Indonesia di Kota Gorontalo). Al-Buhuts, 20(1), 563–581. https://doi.org/10.30603/ab.v20i1.4428
Guo, L., Xu, L., Wang, J., & Li, J. (2023). Digital transformation and financing constraints of SMEs: Evidence from China. Asia-Pacific Journal of Accounting & Economics, 31, 1–21. https://doi.org/10.1080/16081625.2023.2257235
Kala’lembang, A. (2020). Adopsi e-commerce dalam mendukung perkembangan usaha mikro kecil dan menengah (UMKM) di masa pandemi COVID-19. Capital: Jurnal Ekonomi dan Manajemen, 4, 54. https://doi.org/10.25273/capital.v4i1.7358
Laksono, S. B. (2022). Kinerja digital bisnis ekosistem. Universitas Islam Sultan Agung.
Nasution, D. P. (2023). Reduce of poverty Indonesia for best effect of MSMEs. Rowter Journal, 2(1), 36–45. https://doi.org/10.33258/rowter.v2i1.831
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1), 1609406917733847.
Nugraha, D. W. (2024). Digitalisasi UMKM Indonesia masih semu. Kompas.id. https://www.kompas.id/artikel/mengantisipasi-fenomena-digitalisasi-semu-umkm-nasional
Nugroho, H. (2020). Dukungan ekstraordinari komunikasi publik terhadap program pemulihan ekonomi nasional. Kementerian Keuangan Republik Indonesia. https://www.djkn.kemenkeu.go.id/artikel/baca/13416
OECD. (2020). Coronavirus (COVID-19): SME policy responses. OECD Publishing. https://doi.org/10.1787/04440101-en
OECD. (2021). The digital transformation of SMEs. OECD Publishing. https://doi.org/10.1787/bdb9256a-en
Putritamara, J. A., Hartono, B., Toiba, H., Utami, H. N., Rahman, M. S., & Masyithoh, D. (2023). Do dynamic capabilities and digital transformation improve business resilience during the COVID-19 pandemic? Insights from beekeeping MSMEs in Indonesia. Sustainability, 15(3), 1760.
Saroyo, D. P. (2023). Peran e-commerce dalam meningkatkan pendapatan UMKM. Economics, Business, Finance and Entrepreneurship, 20–26.
Sasongko, N., Puspawati, R. K., & Wijayanto, K. (2020). Corporate social responsibility (CSR), firm size, profitability, and leverage on earnings response coefficient (ERC). Jurnal Riset Akuntansi dan Keuangan Indonesia, 5(1), 21–35.
Simmie, J., & Martin, R. (2010). The economic resilience of regions: Towards an evolutionary approach. Cambridge Journal of Regions, Economy and Society, 3(1), 27–43.
Syukri, A. U., & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja: Jurnal Ekonomi dan Manajemen, 19(1), 170–182. https://doi.org/10.30872/jkin.v19i1.10207
UNCTAD. (2023). Digital economy report: Pacific edition. United Nations Publication.
Undang-Undang Republik Indonesia Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. (2008). https://peraturan.bpk.go.id/Details/39653/uu-no-20-tahun-2008
World Bank. (2021). Indonesia economic prospects: Boosting the recovery. World Bank.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
