Psycap and Marketing Innovation Impact on Start up Sustainable Competitive Advantages in Adopting Technology Disruption
DOI:
https://doi.org/10.55606/ijemr.v3i3.498Keywords:
Start up, Inovation, Sustainable Competitive Advantages, PsyCap, Technology DisruptionAbstract
The startup business in Indonesia has grown quite rapidly in recent years. However, there are a number of problems the startup faces. One of the various problems faced, are funding, infrastructure, mentor networks, markets and technology disruption. Technological disruption has succeeded in transforming old technology that previously used more physical to digital technology that can produce a number of completely new things, which are more useful and more efficient, in a short period of time. To absorb all changes from technological disruption, psychological capital is also needed to absorb all changes quickly. The need for psycap is motivated by the desire to make a profit and for the organization to remain competitive, so companies need to manage talent and train professionals to become better leaders and subordinates and to become employees who can think innovatively and contribute to achieving organizational goals. Observation and evaluation of changes in the dynamic corporate environment are essential inputs and sources for the development of a sustainable competitive advantage related to strategy in the field of marketing and in the area of strategic management. Thus, research on the concept of sustainable competitive advantage is needed in order to analyze the technology disruption impact on the suistainable competitive advantages stages of start up in Indonesia. This study examine how psycap and innovation in marketing impact on sustainable start-ups competitive advantage in Indonesia, 390 startup were taken as samples from 20.692 startup population in Bandung City, using quantitative method and partial least square, the result shown that 82,7% psycap and marketing innovation impact to startup sustainability competitive advantages in Bandung City, Indonesia.
References
Battistella, Return Migration: A Conceptual and Policy Framework, Centre for Migration Study, 2018. [Online]. Available: https://cmsny.org/publications/2018smsc-smc-return-migration/
C. Y.-Y. Lin and M. Y.-C. Chen, “Does innovation lead to performance? An empirical study of SMEs in Taiwan,” Manag. Res. News, vol. 30, no. 2, pp. 115–132, 2007.
D. Ilić, S. Ostojić, and N. Damnjanović, “The importance of marketing innovation in new economy,” Singidunum J. Appl. Sci., vol. 11, no. 1, pp. 34–42, 2014.
D. Quaye and I. Mensah, “Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana,” Manag. Decis., 2018. [Online]. Available: https://doi.org/10.1108/MD-082017-0784
F. Luthans, S. M. Norman, B. J. Avolio, and J. B. Avey, “The mediating role of psychological capital in the supportive organizational climate-employee performance relationship,” J. Organ. Behav., vol. 29, pp. 219–238, 2008.
H. Zhao and Y. Li, “Research on the influence of perceived risk in consumer on-line purchasing decision,” Phys. Procedia, vol. 24, pt. B, 2012.
J. F. Hair, M. Sarstedt, L. M. Matthews, and C. M. Ringle, “Identifying and treating unobserved heterogeneity with FIMIX–PLS: part I – method,” Eur. Bus. Rev., vol. 28, no. 1, pp. 63–76, 2015.
J. Moreira, M. J. Silva, J. Simões, and G. Sousa, “Drivers of marketing innovation in Portuguese firms,” Amfiteatru Econ., vol. 14, no. 31, p. 195, 2012.
K. Cole, A. Daly, and A. Mak, “Good for the soul: The relationship between work, wellbeing and psychological capital,” J. Socio-Economics, vol. 38, pp. 464–474, 2009.
K. Schwab, “The Fourth Industrial Revolution: What it means, how to respond,” World Economic Forum, 2016. [Online]. Available: https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/
M. M. Yunus and H. Salehi, “The effectiveness of Facebook groups on teaching and improving writing students’ perceptions decisions,” Int. Conf. Appl. Phys. Ind. Eng., vol. 24 Pt B, pp. 1304–1310, 2012.
N. M. Høgevold, “Use of innovation in marketing management of Slovak business enterprises,” 2011.
N. M. P. Bocken et al., “A literature and practice review to develop sustainable business model archetypes,” J. Cleaner Prod., 2014.
P. Kotler and G. Amstrong, Marketing Management, Issue 13, vol. I. Jakarta: Erland, 2008.
P. Y. Amir, Medan Kreativitas: Memahami Dunia Gagasan, Yogyakarta: Cantrik Pustaka, 2018.
S. Evans et al., “Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models,” Bus. Strategy Environ., vol. 26, pp. 597–608, 2017. [Online]. Available: https://doi.org/10.1002/bse.1939
S. J. Peterson, P. A. Balthazard, D. A. Waldman, and R. W. Thatcher, “Neuroscientific implications of psychological capital: Are the brains of optimistic, hopeful, confident, and resilient leaders different?” Organ. Dyn., vol. 37, no. 4, pp. 342–353, 2010.
S. Wang, “What motivates marketing innovation and whether marketing innovation varies across industry sectors,” Ph.D. dissertation, Univ. Ottawa, 2015.
S.-u.-R. Toor and G. Ofori, “Positive psychological capital as a source of sustainable competitive advantage for organizations,” J. Constr. Eng. Manag., vol. 136, pp. 341–352, 2010. [Online]. Available: https://doi.org/10.1061/(ASCE)CO.1943-7862.0000135
T. Woschke, H. Haase, and J. Kratzer, “Resource scarcity in SMEs: Effects on incremental and radical innovations,” Manag. Res. Rev., vol. 40, no. 2, pp. 195–217, 2017.
V. Lendel and M. Varmus, “Use of innovation in marketing management of Slovak business enterprises,” Bus. Theory Pract., vol. 14, no. 1, pp. 35–42, 2013.
X. Zhang and X. Yu, “The impact of perceived risk on consumers’ cross-platform buying behavior,” Front. Psychol., vol. 11, 592246, 2020.
Z. R. Hinduan, A. Anggraeni, and M. I. Agia, “Generation Z in Indonesia: The self-driven digital,” in The New Generation Z in Asia: Dynamics, Differences, Digitalisation, E. Gentina and E. Parry, Eds., Emerald Publishing, 2020, pp. 121–134. [Online]. Available: https://doi.org/10.1108/978-1-80043-220-820201012
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
