Operationalisation of Internal Analysis Using The Vrio Framework: Assessing Resource and Capability Management in A Bandung-Based Coffee Business (Case Study: Kopi Anjis)
DOI:
https://doi.org/10.55606/ijemr.v3i3.419Keywords:
VRIO framework, resource-based view, internal analysis, branding capability, Kopi AnjisAbstract
Finding the source of competitive advantage has become an essential area in the research of strategic management. One of the methods commonly used to assess internal strengths is the VRIO framework. However, the framework does not explain how well resources or capabilities are managed within the company. Therefore, the objective of this paper is to operationalise the VRIO framework by creating assessment scales to evaluate the level of organisational support for strategic resources. A case study was conducted at Kopi Anjis, a Bandung-based coffee business, to identify branding-related resources and assess their value, rarity, imitability, and organisational support. The study uses a Likert-based evaluation adapted from previous research to determine which capabilities offer sustained competitive advantage. Results indicate that while Kopi Anjis possesses several valuable and rare resources, weak organisational management hinders its strategic potential.
References
Ariyani, W., & Daryanto, A. (2018). Operationalisation of Internal Analysis Using the VRIO Framework: Development of Scale for Resource and Capabilities Organization (Case Study: XYZ Company Animal Feed Business Unit). Asian Business Research Journal, 3(1), 9–14. https://doi.org/10.20448/journal.518.2018.31.9.14
Babbie, E. R. (2020). The practice of social research (15th ed.). Cengage Learning.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(3), 99–120.
Barney J. B. (2002). Gaining and sustaining competitive advantage (2nd ed.). Prentice-Hall, Inc..
Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail. In Harvard Business School Press.
Fahey, L., & Randall, R. M. (2008). Strategic management: An integrated approach (8th ed.). Pearson Prentice Hall.
Fredrickson, E. (2017). SWOT analysis model from a resource-based view. Academy of Strategic Management Journal, 16(2), 73–83.
Hamel, G., & Prahalad, C. K. (1994). Competing for the future: Breakthrough strategies for seizing control of your industry and creating the markets of tomorrow. In Harvard Business School Press.
Knott, P. J. (2015). Does VRIO help managers evaluate a firm’s resources? . Management Decision, 53(8), 1806–1822. https://doi.org/https://doi.org/10.1088/1755-1315/1098/1/012064
Kraaijenbrink J., Spender J. C., & Groen A. J. (2010). The resource-based view: a review and assessment of its critiques. Journal of Management, 36(1), 349–372.
Lockett, A., Thompson, S., & Morgenstern, U. (2009). The development of the resource-based view: a critical appraisal. International Journal of Management Reviews, 11, 9–28.
Memon, S., Syed, S., & Qureshi, J. (2017). Philosophical and Methodological Aspects of a Mixed Methods Research: A Review of the Academic Literature. https://www.researchgate.net/publication/323225554_Philosophical_and_Methodological Aspects_of_a_Mixed Methods_Research_A_Review_of_the_Academic_Literature
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press.
Priem, R. L., & Butler, J. E. (2001). Is the Resource-Based “View” a Useful Perspective for Strategic Management Research? Academy of Management Review, 26(1), 22–40. https://doi.org/10.5465/amr.2001.4011928
Schmitt, B. (2014). The consumer psychology of brands. Journal of Consumer Psychology, 24(2), 135–141.
Sileyew, K. J. (2019). Research design and methodology. In Cyberspace (pp. 1–12). IntechOpen.
Wernerfelt B. (1984). A resource-based view of the firm. Strategic Management Journal, 5, 171–180.
Wright, P. (1997). The resource-based view in the strategy literature. Strategic Management Journal, 18(7), 671–689.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Economics and Management Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
