1.
Yasmina Diani Hanafiah, Tanti Sugiharti, Ria Wulandari. The Influence of K-Pop Idol Brand Ambassadors, FOMO Phenomenon, and Consumer Loyalty on Purchase Intention: A Case Study of the Barenbliss × Hearts2Hearts Collaboration. Ijemr [Internet]. 2025 Dec. 31 [cited 2026 Jan. 10];4(3):762-7. Available from: https://ijemr.asia/index.php/ijemr/article/view/677