Ryndian Gusty, Poppy Wulandari, Ira Nur Dewita Siregar, Dyah Seruni Rizqiana, Dita Kartika Sari Hasibuan. Interactive Marketing Communication through Live Commerce: A Pathway to Consumer Loyalty. Ijemr [Internet]. 2025 Jun. 4 [cited 2025 Jun. 7];4(1):604-15. Available from: https://ijemr.asia/index.php/ijemr/article/view/454