Rifky, Said Rifky Aulawy, et al. “Marketing Strategy Through Instagram and TikTok Promotion Based on the SOAR Analysis: A Case Study of Gocah Coffee in Medan ”. International Journal of Economics and Management Research, vol. 5, no. 1, Jan. 2026, pp. 226-33, doi:10.55606/ijemr.v5i1.632.