Hitiyatul Julia, and Fitria Ridhaningsih. “The Influence of Online Customer Review and Celebrity Endorsement on Purchasing Decision of Skintific Products in Shopee: The Role of Brand Image As a Mediating Variable : Case Study of Padang State University Students”. International Journal of Economics and Management Research, vol. 4, no. 1, Apr. 2025, pp. 303-15, doi:10.55606/ijemr.v4i1.315.