Ni Luh Ayu Puspa Mita Sari and Ni Made Purnami, “The Role of Brand Image in Mediating The Effect of Electronic Word of Mouth (e-WoM) on Purchase Intention : A Study on La Roche-Posay Skincare Products”, Ijemr, vol. 5, no. 2, pp. 572–586, May 2026.