Jaime Gusmao, Muryati Muryati, Survival Survival, Rahayu Puji Suci, and Nasharudin Mas, “The Effect Of Segmentation, Targeting, And Positioning On Consumer Loyalty With Consumer Satisfaction As A Indicator Intervening Variable”, Ijemr, vol. 4, no. 3, pp. 376–390, Aug. 2025.