Rifky, S. R. A., Fadli Fadli and Doli Muhammad Jafar Dalimunthe (2026) “Marketing Strategy Through Instagram and TikTok Promotion Based on the SOAR Analysis: A Case Study of Gocah Coffee in Medan ”, International Journal of Economics and Management Research, 5(1), pp. 226–233. doi: 10.55606/ijemr.v5i1.632.