Yasmina Diani Hanafiah, Tanti Sugiharti, and Ria Wulandari. 2025. “The Influence of K-Pop Idol Brand Ambassadors, FOMO Phenomenon, and Consumer Loyalty on Purchase Intention: A Case Study of the Barenbliss × Hearts2Hearts Collaboration”. International Journal of Economics and Management Research 4 (3):762-72. https://doi.org/10.55606/ijemr.v4i3.677.