NI LUH AYU PUSPA MITA SARI; NI MADE PURNAMI. The Role of Brand Image in Mediating The Effect of Electronic Word of Mouth (e-WoM) on Purchase Intention : A Study on La Roche-Posay Skincare Products. International Journal of Economics and Management Research, [S. l.], v. 5, n. 2, p. 572–586, 2026. DOI: 10.55606/ijemr.v5i2.832. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/832. Acesso em: 2 may. 2026.