DEA ANISA BR BUKIT; CHINDY VEPAYOSA SITEPU; NAZWA HELVA; NAJWA INAYAH; ARYU SARASWATI PRAJNAPARAMITA; MUHAMMAD SUKMA. Analyzing Consumer Attitudes Toward Product Attributes of Kasturi Orange Syrup Using the Fishbein Multi-Attribute Model: A Case Study of Kasturea. International Journal of Economics and Management Research, [S. l.], v. 5, n. 1, p. 821–829, 2026. DOI: 10.55606/ijemr.v5i1.816. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/816. Acesso em: 18 mar. 2026.