DZULFIKAR RIZQY SUNARYO; HARIMURTI WULANDJANI. The Influence of Lifestyle and Brand Image on iPhone Purchasing Decisions: An Empirical Study of Generation Z in Cibubur. International Journal of Economics and Management Research, [S. l.], v. 5, n. 2, p. 01–09, 2026. DOI: 10.55606/ijemr.v5i2.743. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/743. Acesso em: 4 aug. 2026.