YASMINA DIANI HANAFIAH; TANTI SUGIHARTI; RIA WULANDARI. The Influence of K-Pop Idol Brand Ambassadors, FOMO Phenomenon, and Consumer Loyalty on Purchase Intention: A Case Study of the Barenbliss × Hearts2Hearts Collaboration. International Journal of Economics and Management Research, [S. l.], v. 4, n. 3, p. 762–772, 2025. DOI: 10.55606/ijemr.v4i3.677. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/677. Acesso em: 10 jan. 2026.