AYU JESICA SWAHARANI; ANNISA RAHMANI QASTHARIN. Analyzing the Influence of UTAUT2 Constructs and E-Commerce Usage Frequency on Gen Z’s Purchase Intention Toward AR Virtual Try-On Shade Filters. International Journal of Economics and Management Research, [S. l.], v. 4, n. 3, p. 354–364, 2025. DOI: 10.55606/ijemr.v4i3.545. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/545. Acesso em: 2 sep. 2025.