ANDRE ILYAS; AHMAD VAJRI RAHMAN; BELLA HARTATI. Gamification in Marketing: Leveraging Interactive Experiences for Higher Consumer Engagement. International Journal of Economics and Management Research, [S. l.], v. 4, n. 1, p. 733–740, 2025. DOI: 10.55606/ijemr.v4i1.489. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/489. Acesso em: 15 jun. 2025.