HITIYATUL JULIA; FITRIA RIDHANINGSIH. The Influence of Online Customer Review and Celebrity Endorsement on Purchasing Decision of Skintific Products in Shopee: The Role of Brand Image as a Mediating Variable : Case Study of Padang State University Students. International Journal of Economics and Management Research, [S. l.], v. 4, n. 1, p. 303–315, 2025. DOI: 10.55606/ijemr.v4i1.315. Disponível em: https://ijemr.asia/index.php/ijemr/article/view/315. Acesso em: 30 apr. 2025.