Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih. Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo. Ijemr 2025, 4, 09-21.