[1]
Yasmina Diani Hanafiah et al. 2025. The Influence of K-Pop Idol Brand Ambassadors, FOMO Phenomenon, and Consumer Loyalty on Purchase Intention: A Case Study of the Barenbliss × Hearts2Hearts Collaboration. International Journal of Economics and Management Research. 4, 3 (Dec. 2025), 762–772. DOI:https://doi.org/10.55606/ijemr.v4i3.677.